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Terms of Service

Effective Date: 6 April 2026
Last Updated: 6 April 2026

These Terms of Service (“Terms”) govern your use of the Limitless mobile application (the “App”) operated by Sean Alexander (“we”, “us”, “our”).

By downloading, installing, accessing, or using the App, you agree to these Terms. If you do not agree, do not use the App.

1. What the App Is

Limitless is a self-development and wellbeing app designed to support personal routines and reflective practice through features such as:

• morning and evening routines
• journaling and gratitude
• affirmations and guided audio
• meditation and breathwork support
• habit tracking and progress tools
• wellbeing prompts and reminders

The App is provided as a personal development tool for general wellness purposes.

2. Important Health Disclaimer

Nothing in the App should be treated as:

• medical advice
• psychiatric advice
• psychological treatment
• diagnosis
• emergency guidance
• a substitute for a qualified healthcare professional

Always use judgment and consult an appropriate professional before beginning any new wellness, breathing, meditation, cold exposure, or self-development routine, especially if you have a medical condition, mental health concern, cardiovascular issue, respiratory condition, are pregnant, or have any other health risk factor.

3. Breathwork and Cold Exposure Warning

Some App content may reference breathwork, Wim Hof-style breathing, meditation, and cold water or cold exposure practices.

You agree that:

• you use these features entirely at your own risk
• you will not perform breathwork while driving, swimming, bathing, in water, operating machinery, or in any context where dizziness, altered consciousness, or fainting could be dangerous
• you will stop immediately if you feel unwell, faint, dizzy, distressed, or unsafe
• you understand cold exposure carries real risks and should be approached carefully

To the maximum extent permitted by law, we are not responsible for injury, loss, or harm resulting from your decision to engage in such activities.

4. AI Feature Disclaimer

The App may include AI-generated reflections, coaching, or similar automated responses.

You understand and agree that AI output:

• is generated automatically
• may be incomplete, inaccurate, generic, outdated, or inappropriate
• is not professional coaching, counselling, therapy, or medical advice
• should be treated as informational only

If you are in crisis or need urgent help, contact a qualified professional or an emergency/crisis support service in your area.

5. Eligibility

You must be at least 13 years old to use the App. If you are under 18, you should use the App only with the involvement or permission of a parent or guardian.

6. No Account Guarantee / Data Responsibility

The current version of the App may not require a user account. Much of your content may be stored locally on your device.

You are responsible for:

• maintaining the security of your device
• keeping your operating system updated
• managing backups where relevant
• controlling who has access to your phone or tablet

We are not responsible for lost local data caused by device loss, deletion, reset, corruption, uninstall, or third-party device issues.

7. Acceptable Use

You agree not to:

• use the App for any unlawful, abusive, fraudulent, or harmful purpose
• interfere with or disrupt the App’s operation
• attempt to reverse engineer, decompile, or extract source code except where prohibited by law from restricting that right
• bypass security or access controls
• misuse feedback tools to send illegal, abusive, infringing, or malicious material
• use the App in a way that could damage the App, its services, or other users

8. Intellectual Property

The App, including its design, branding, text, structure, graphics, routines, prompts, audio content, and other original materials, is owned by or licensed to us and protected by intellectual property laws.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the App for your personal, non-commercial use.

You may not copy, distribute, sell, sublicense, publicly exploit, or create derivative commercial works from the App or its content except where we have given written permission.

9. Your Content

To the extent permitted by law, you retain ownership of content you create in the App, such as journal entries, recordings, uploaded images, and personal notes.

However, if you voluntarily submit feedback, bug reports, screenshots, suggestions, or feature ideas, you grant us a non-exclusive, worldwide, royalty-free licence to use, review, reproduce, adapt, and act on that feedback for product improvement and support purposes.

10. Third-Party Services

Some App features may rely on third-party services, including but not limited to:

• ElevenLabs for text-to-speech
• Anthropic (Claude) for AI-generated responses
• messaging or task-routing services used for in-app feedback handling
• Apple, Google, Expo, or other platform/service infrastructure

We do not control third-party services and are not responsible for their uptime, security, content, policies, or performance. Your use of those features may also be subject to the third party’s own terms and privacy policies.

11. Fees, Subscriptions, and Purchases

If the App offers paid features, subscriptions, or in-app purchases now or in the future:

• pricing will be presented before purchase
• billing, renewals, cancellations, and refunds are generally handled by the applicable app store platform
• app store terms will apply in addition to these Terms

Unless expressly stated otherwise, subscriptions automatically renew according to the terms presented by the relevant app store at the time of purchase.

12. Availability and Changes

We may update, modify, suspend, or discontinue any part of the App at any time.

We do not guarantee that:

• the App will always be available
• the App will be error-free
• the App will meet every expectation or use case
• every feature will continue indefinitely

13. Beta / Evolving Product Reality

You acknowledge that the App may still be evolving and that some features may be added, removed, refined, or replaced over time. Some functionality may be experimental, imperfect, or dependent on third-party tools.

14. Health and Wellbeing Content

Limitless provides self-development content including guided breathwork, journaling prompts, affirmations, cold-water practice guidance, and reflection exercises. This content is for general wellbeing purposes only. It is not medical advice. It is not a substitute for diagnosis, treatment, or care from a qualified healthcare professional. You are responsible for using these practices safely and for stopping any practice that does not feel right for your body.

15. Disclaimer of Warranties

To the fullest extent permitted by law, the App is provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

16. Limitation of Liability

To the fullest extent permitted by law:

• we are not liable for any indirect, incidental, consequential, special, exemplary, or punitive damages
• we are not liable for loss of profits, revenue, goodwill, data, wellbeing outcomes, or business opportunity arising from or related to your use of the App
• our total aggregate liability for any claim arising out of or relating to the App will not exceed the greater of the amount you paid for the App in the 12 months before the claim arose, or £50

Nothing in these Terms excludes liability that cannot be excluded under applicable law, including liability for fraud, fraudulent misrepresentation, or death/personal injury caused by negligence where such exclusion is unlawful.

17. Indemnity

You agree to indemnify and hold harmless Sean Alexander and related parties from claims, liabilities, damages, losses, and expenses arising out of:

• your misuse of the App
• your breach of these Terms
• your violation of law or another person’s rights

18. Termination

We may suspend or terminate your access to the App if we reasonably believe you have breached these Terms, created risk, or misused the App.

Sections that by their nature should survive termination will continue to apply, including intellectual property, disclaimers, limitation of liability, indemnity, and governing law.

19. Governing Law

These Terms are governed by the laws of England and Wales, without regard to conflict-of-law principles.

Any dispute arising from these Terms or the App will be subject to the courts of England and Wales, unless mandatory consumer law in your jurisdiction provides otherwise.

20. Changes to These Terms

We may revise these Terms from time to time. If we do, we will update the Last Updated date above and may provide additional notice where appropriate. Continued use of the App after updated Terms take effect means you accept the revised Terms.

21. Contact

Sean Alexander
Email: [email protected]
Website: https://www.seanalexandermagic.com/

This document is a practical launch draft tailored to the current Limitless implementation and should be reviewed by a solicitor before public release and App Store submission.